Celebrity Cult, Part 1

Power of the crowd

During a political rally, the speaker climbs on the podium, snatches the microphone and addresses the crowd. The latter, at first only in anticipation, soon begins to nod in agreement, applauds, finally becomes “inflamed” and rises up to proclaim their approval with enthusiasm. The “current” sometimes flows so well between the audience and the speaker that by the time he has them “in his palm” he can manipulate the masses as he sees fit — for good or ill, as history teaches. The variety of individual opinions goes out the window. As if under a spell, the crowd suddenly stands “as one man”.

How is such a thing possible? Looked at superficially, it might be assumed that the speaker possesses abilities surpassing those of the crowd. Actually, however, his own power is of no account, being no greater than those of his listeners. If he is able to dominate the crowd it is because he - usually subconsciously - uses the power of his audience for his own purposes.
This process is readily explained by the concept of “thought forms”.

Our thoughts do not exist in the material sense, since they are neither visible nor tangible. In the otherworldly, fine-material domain, however, every thought takes on a form as soon as it is sent out by the individual. The form corresponds to the thought content and achieves greater power the more intensively it is felt and the more frequently it is “nurtured”. The fleeting form arising from a superficial thought therefore dissolves and vanishes quickly again, since it is not sustained by any power. On the other hand, recurrent, perceptive or emotional thoughts develop powerful forms. These influence the surroundings, and always also the person from whom they originated. Every human being remains connected with his fine-material products.

Thought forms are never alone, however. According to the law of the attraction of homogeneous species, they group - according to similar kind - into grid-like thought-centres. The power of such a thought-centre is enormous, because it encompasses the totality of individual thoughts of similar kind. The power grows with the number of people attached and the intensity of the perceptions, all of whom “energize” these thoughts.

During an address, the speaker therefore forms with the assistance of the thought energy of his listeners a powerful thought-centre, on which he lavishes fine-material energy through personal persuasiveness. He may also make use of certain slogans. The influence or resonance of such thought-centres on the thinking of the crowd can finally become so great, that deeds arise from it, which the individual of himself would never have achieved. Similar fine processes happen with a so-called “star”.
Becoming a star

In the case of movie or pop-stars and other idols, thoughts are not concentrated on a political ideal but on a person. This focus can follow from a natural development or also the result of a purposeful action.

In simple terms one can distinguish two types of “stars”: To the one group belong those who gradually became famous on the basis of their talent, and throughout their career show qualities, for which they are respected or admired. The thought centres connected with them have formed slowly and are borne on the waves of enthusiasm aroused along the way in the public.

To the other group belong “stars” with whom the thought centre does not accompany the development of the career as a natural consequence but precedes it. The artist concerned becomes a “star” due above all to an “image” artificially created for commercial reasons and whose pulling power is usually supported by intense marketing campaigns.

Such “manufactured stars” are no rarity today. Television programmes, newspapers, magazines, posters, movies or videos lend themselves exceptionally well to calling a certain picture to mind, “preserving” the “image” of the star and inciting the public to ever new raptures.

Naturally, the “star image” must correspond to some need of the public, must fulfil an ideal, a dream, a longing. Otherwise, the thought-centre would receive no inflow of energy. There is not only the ideal image of the star, who embodies all that is superlative and succeeds in everything, but sometimes it is also the abnormal, outrageous, the provocative that - especially in the eyes of the youth - seem “ideal” in a star.

In whatever way a man becomes a star, he is surrounded by the “aura” of a powerful thought-centre, which raises him above his peers. Not for nothing is there a saying of the “star” which has arisen and shines upon the masses.